Brands have a very tricky time trying to navigate a deeply divided political landscape in America

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Image by chayka1270 from Pixabay

A deeply divided citizenry isn’t just a challenge for elected leaders who must do their best to govern. It’s also a challenge for marketing professionals who have to figure out a way to promote brands to a diverse group of consumers.

For example, depending on your niche, your brand’s products or services may be geared toward consumers who span the political spectrum. Therefore, you don’t want your ads to target one political group while offending another, because it could lose you a lot of customers.

Here are some ways that brand messaging can navigate a tricky political landscape in the United States. …


Find the right experts and build something great

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Photo by Sam McGhee on Unsplash

Over the last decade, the internet has transformed. It’s grown into a living and breathing platform. That platform has been used for a wide range of different industries and approaches. One of the biggest things that has emerged is professional self-help pursuits.

You can find business advice from a CEO in a tweet, you can get writing tips from a podcast, you can seek long-form advice from reputable blogging platforms, or even high-level celebrities blogging on the side. It’s quite something, isn’t it? …


The fact that we have to debate whether or not racism still exists is proof that it does

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Photo by Matteo Paganelli on Unsplash

It’s no longer enough for white people to simply say they’re not racist, we have to be actively anti-racist. That’s the aspect of this that many white people overlook in their rush to be defensive about how they are not racist. Maybe you aren’t, but it’s time to confront racism in America. A problem that’s been baked into the foundation of the country.

Perhaps the most difficult aspect of talking about racism for white people is the two-way street that conversation is. It’s easy to talk, it’s not as easy to listen. That’s where we start to trip up. We want to speak and have our opinion heard and respected, but we aren’t as quick to extend that same grace to others. It’s something that we’re all guilty of. …


People always assume that being a travel writer is a dream job

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Image by Irina on Adobe Stock

People always assume that being a travel writer is a dream job, but that isn’t the case. Well, if truth be told, it’s pretty close. My partner writes too, mainly fiction. She loves to travel too, so most of our trips are done together. Just to give you an idea, here is a week in my life…

Monday

Morning — I am feeling ravenous after taking three flights from London and arriving in Guadalajara, Mexico late last night. We treat ourselves to a buffet breakfast at the hotel. It hits the spot and I hit the streets. I am working on a guide showcasing twenty-five attractions in Guadalajara. …


You will never know until you go

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Image by Rock and Wasp on Adobe Stock

My passion in life has always been travel. The problem is that when you have a passion, it has to be funded. For many years, I was in a ‘get a job, work, give up job, travel and start again’ cycle. Every time I returned from a trip, I had to secure myself a job and find somewhere to live. Much as I love to travel, I dreaded having to return and start all over again.

It wasn’t until a couple of years ago, that I decided to have a crack at travel writing. I’ve never looked back. Sure, it hasn’t always been easy, but I’ve discovered that the most important quality to have in order to succeed as a travel writer isn’t necessarily being the next Paul Theroux, but tenacity. …


The thing the church needs most today is the ability to heal wounds and to warm the hearts of the faithful

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Photo by Ashwin Vaswani on Unsplash

Since his election to the papacy in 2013, Pope Francis has been hailed from both within and without the Roman Catholic Church as a forward-looking visionary in the midst of a still-stodgy ecclesial bureaucracy.

His apparent openness to same-sex attracted individuals in the Church, as well as his undeniable concern for the poor and marginalized, seemed to indicate a clear way ahead for a Church that seemed for too long to be embroiled in culture war issues.

Yet the energy and excitement that filled the hearts of many progressive Catholics seems to have somewhat faded. Francis has stood firm on the Church’s traditional stance towards the ordination of women to the priesthood, abortion, contraception, and same-sex marriage. …


“There’s nothing more dangerous than a true believer on his own crazy mission.” — Brad Meltzer

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Image by Comfreak from Pixabay

As much as it might seem like ancient history, it wasn’t so long ago when crackpot rants about the alien spacecraft tests were relegated to fringe magazines and self-published books written by “experts” with no knowledge of the subject.

Conspiracy theories were treated as bizarre speculations with no connection to reality and were able to be suppressed because the way most people received their information about the world was so monopolized.

There was no Internet to propagate your ideas and find people who agreed with you. Even if you did believe that the CIA had orchestrated the assassination of John F. …

About

Alex Rowse

A caffeine dependent life-form // The earth’s rotation really makes my day // Freelance Writer // Life Coach

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